There was a time when jewellery & accessories were feminine. Things have now turned more towards men’s popularity. Keeping with the trend, Johareez.com has chosen actor Prashantt Guptha as the face of their men’s line and partnered with the Rajasthan International Film Festival, Keeping in mind the popularity of the actor & the brand, of which hail from the state.
Prashantt Guptha, an award winning Golbal actor, who is the face of the international film festivals of the likes of FogSV from Silicon Valley and Rajasthan Film Festival and was seen as the main villain of Issaq, followed with Nasserudin Shah, 19th Januuary with Deepti Naval & Sonam Kapoor-starrer Neerja amongst others, has been now chosed as the face of Johareez men’s line. His line of tungsten rings, stainless steel jewellery, along with men’s precious silver diamond rings have been very popular sellers on Johareez.com. Fad for fashion jewellery which is gernerally motivated from Bollywood & daily soap operas will add more demand in coming years. Prashantt Guptha is elated about this home connect with Rajsathan that seems to be constantly evolving itself.
Source: Film&tv Trade Preview