Poetic thoughts have always inspired many to give definition to their thoughts and now the time has come when jewellery designing is also one of the areas in which poetic expressions are fully being utilized. A new collection altogether with classic and contemporary designs has been offered from the house of Swarovski. The collection is inspired with the idea of rediscovering the natural phenomenon and also to feel the purity and divine bliss of poetic expressions.

The entire collection being offered is inspired by the concept of modernism and the offerings are crafted artistically and have turned out very high on aesthetic quotient. There are main themes around which the collection is being crafted and it is termed as impressionist rainbow. It incorporates the magic and fusion of colors and the second theme which is used is free butterflies which imply the free spirit. The symbolic designs expressed and used in this collection are very intense and are very appropriately used by the designers.

The third theme which is focused in this collection is inspired by the spring collage which is interpreted with the bold and beautiful graphic creation. The artistic blend of Read the rest of this entry…

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As it is always said, change is the only constant; it goes well with the jewelry industry too. The unquenchable thirst and appetite for diversity in the trinkets is finally paving the way for black diamond’s to come in the business gracefully. There were times when the colored stones, specifically diamonds, were held in such low esteem among specialists. There were only few takers for these types of stones and trinkets. But now a transitional change has been carried out as designers began showing collections of black diamond jewelry. This paradigm shift has brought about a big change in the way jewelry is crafted and consumer’s response confirms that black diamond today is a jewelry industry staple.

For instance, de Grisogono, which is Geneva based jewelry brand, is the ultimate and supreme providers of sinful luxury to its customers. The firm was established by Fawaz Gruosi in the year 1993 and the company is believed to be a landmark of largest and rarest cut black diamond’s to be crafted artistically. The customer response generated to this brand in every jewelry event is good enough to vouch for this.

The brand has crafted a niche for itself since 1996 and got established as an international brand for black diamond trinkets. Black diamond’s have proved out to be a mark of excellence and distinction for this company. After this the trend for black diamond’s got popularized and now there are many players in this field. Read the rest of this entry…

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Pune-based 24-year-old HR executive Shruti Sharda bought diamond jewellery online last year which she gifted her mother. “I had saved money and I thought to buy a gift for my mother. My friends suggested I could buy online diamond jewellery priced above Rs 2,000. That was my first purchase and now I keep buying pendants and earrings for myself,” Shruti says.

Like Shruti, Kolkata-based Rakhi Raut, a software professional in her mid-twenties, too buys diamond jewellery online. “I hardly get any time to drop in at jewellery stores. It is easier for me to buy jewellery with a click of a mouse. And moreover, quality has never been in doubt,” says Rakhi.

Indeed, online shopping has boosted diamond jewellery sales by a fifth as tech-savvy youngsters buy rocks rather than gold, say branded players. As gold prices are inching upwards and going out of the reach, people in the 22-32 age group are increasingly drawn to diamond jewellery.

For them, diamond is a symbol of success and prosperity. Rajiv Mehta, managing director, suratdiamond.com said: “In 2010, our website was visited by 7.5 lakh people per month. This year, we are seeing that 10 lakh people are visiting our website per month. In 2010, we sold 5,000 pieces of diamond jewellery a month. We are seeing an upward trend and the sales will go up by at least 25% beginning August. Diamond sales pick up in the period August to February. Nearly 30-35% of our buyers from the metros and the rest 65-70% are from big towns such as Nasik, Satara and Kolhapur.”

“Sales have increased by 20-25% for diamond jewellery. The 20-plus people are driving this Read the rest of this entry…

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These days on line shopping is considered as one of the easiest, quickest and comfortable way to shop. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce. It’s a shift from real time market to digital market.

Almost all the businesses today are done over internet and anything which is not there is meant to be wiped off. By this only it can be determined that Ecommerce has brought down political and physical barriers giving everyone in the world an equal playing ground for their market, everyone can put their products on sale through the e-stores or virtual store. Online shopping sites gives a wide range of products and more stuffs to choose based on ones needs.

It always has the advantage of “PRICE”, many of the products will be discounted to a cheaper price. Even customers are provided with online coupons, gift certificates, promotional codes based on special offers through which a considerable amount can be knocked off. One of the major advantages of online shops is that they provide complete information about the products such as – features, product description, sizes, models, colors, prices and many more details, customer reviews and ratings and the best part is they are open 24/7 and one can shop at their convenience.

It’s the business which has evolved over the years and has the potential to grow remarkably in the years to come in India. Day by day its demand is increasing as the ease which it provides is really amazing Read the rest of this entry…

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Gold has been widely used throughout the world as a vehicle for monetary exchange or in the form of investment to hedge against inflation or in the form of jewellery. All these factors are the reasons for hyping gold demand day by day. Seems like this non stop demanding nature of gold will lead it to its boom where it would be like a dream for a common man to purchase it.

As per World Gold Council (WGC), gold demand in India is about to rise 33% by 2020. The cumulative annual demand will be in excess of 1,200 tonnes by 2020, valued at about Rs 2,50,000 crore at current price levels.

According to a new research conducted by the World Gold Council (WGC), the demand for gold in India would be driven by rapid GDP growth, urbanization and rise in income and savings levels of the consumer. The gold purchasing would increase by almost three per cent per annum over the next decade.

This definitely would results its price to roar in the upcoming time. Currently the price of gold reaching an all-time high of $1246 per ounce!

The current rate of gold and silver in metropolitan cities are as follows:- Read the rest of this entry…

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