The success of selling jewellery is a secret. It is affected by several factors like quality, presentation, display of the jewellery and marketing practices. If anything is remained unattended, jewellery might be unsold despite all good efforts. Similarly if it does not look good, it may affect your sale too which is why good companies have a tendency to hire better photographers, interior designers and marketing executives. Here are couples of tips you can use to display jewellery to sell more.
1. Reflect the nature of the design
Every jewellery piece is designed following a theme. The theme may follow nature, historical tales, religious mythologies or just a new thought. This should be reflected in the display of jewellery instead placing them in an informal manner.
2. Categorize jewellery properly
It should be classified and categorized accordingly. It must be grouped on the basis of types of jewellery, cost, stonework and metal. It
will help the customer choosing the right article.
3. Make sure Each piece of jewellery receives attention
Sometimes few items are highlighted on the cost of other jewelleries. It may reduce your overall sell because of neglecting other items. When you are displaying jewellery in a show, make sure that every article is getting appropriate attention.
4. Demonstrate your jewellery by dressing boutique displays
Not all of us are artist by birth but we learn to follow a trend viewing our surrounding environment, celebrity icons and other peoples. Your jewellery may be a new experience for the buyer thus help the buyer to visualize how the jewellery piece can be worn demonstrating using different approaches.
5. Avoid overwhelming your customers
According to psychology, a man is overwhelmed if he has to look for jewellery. Either offer too many choices nor provide selected pieces but introduced selected pieces to ease his work. Ask what he does like, what he wants to buy and what is his budget, subsequently show him jewellery according his preferences.
6. Use Lighting effects
Stones do shine in the lights. Adding dramatic lighting effect to your jewellery, you can make them more beautiful, adorable and attractive to enhance your sale. Furthermore hire good interior designers to assist you in this task.